The Client
Child Saving Institute is a long-standing Omaha nonprofit dedicated to supporting children and families through early childhood services, mental health care, foster services, and family support programs.
Objective
Reposition the Substitute Santa campaign to prioritize unrestricted monetary donations while clearly communicating CSI’s mission, impact, and continued need for community support.
Solution
Created messaging and campaign concepts that balanced traditional and digital outreach, donor education, emotional storytelling, and community partnerships to encourage both existing and new donors to support CSI financially year-round.
