The Client
LincOne Federal Credit Union is the largest credit union supporting Lancaster County. As a member-owned institution, they are committed to serving the needs of their members and empowering them to be in control of their finances.
Objective
Over the years, the client’s needs revolved around increasing awareness of what sets credit unions apart from traditional banks while driving new memberships, loan consideration, and stronger digital engagement.
Strategy and Campaign
Our “Keep Money Local” digital campaign, uses organic as well as paid ad content, including social and digital ads (Facebook, Instagram, Google), short-form video content, and streaming placements (Youtube, Amazon, Disney) to build visibility, educate the community, and support LincOne’s social-first marketing strategy.
Using the style tile which I’ve refined over the years, I designed LincOne’s graphic’s various graphic elements for this campaign, such as animated and static digital ads, companion ads, and video borders.
